1. Scope & Data Controller
This Privacy Policy applies to all users visiting, browsing, or purchasing through the official Brajdhenu website (brajdhenu.com). The data controller responsible for your personal data is Abhishek Kumar C/O Army Enterprises, headquartered at Sultanpur Kalan, Etawah, Uttar Pradesh, India - 206001.
Our practices are designed in strict accordance with the Information Technology Act 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, and Rule 5 of the Consumer Protection (E-Commerce) Rules 2020.
2. Personal Information We Collect
To provide a seamless e-commerce shopping experience and fulfill doorstep deliveries, we collect the following categories of information:
- Contact Details: Full name, 10-digit mobile phone number, and email address.
- Shipping & Delivery Address: Flat/house number, building, street, area, landmark, city, state, postal PIN code, and country (India).
- Transactional Records: Generated Order ID (e.g., BR-XXXX), pack selections, purchase date/time, and PhonePe payment confirmation status.
- Technical Data: IP address, device browser type, operating system, and session timestamps used for security monitoring and rate-limiting protection.
3. Payment Security & Zero Financial Data Storage
All digital payments on Brajdhenu are routed through PhonePe, an RBI-licensed, highly regulated payment aggregator equipped with 256-bit SSL encryption and PCI-DSS Level 1 compliance.
We never collect, process, store, or view your sensitive banking information, including credit or debit card numbers, expiry dates, CVVs, net banking credentials, or UPI MPINs. All payment transactions take place within PhonePe's secure hosted checkout environment.
4. How We Use Your Information
Your information is utilized solely for lawful business purposes, including:
- Processing, packaging, and dispatching your dry fruits order to your verified address.
- Sending automated order confirmations, dispatch updates, and live courier tracking links via SMS, WhatsApp, and email.
- Providing responsive customer support for inquiries, order adjustments, replacements, or refunds.
- Fulfilling statutory tax accounting, FSSAI regulatory compliance, and invoice record-keeping mandated by Indian law.
5. Information Sharing with Third Parties
We strictly do not sell, rent, license, or trade your personal data with third-party marketing companies, advertisers, or data brokers under any circumstances.
Your information is disclosed strictly on a need-to-know basis to trusted service providers:
- Logistics & Courier Partners: Sharing recipient name, address, and mobile number with accredited carriers (e.g., Bluedart, Delhivery, DTDC, India Post) solely to achieve delivery.
- Payment Gateway: Exchanging encrypted order references with PhonePe for transaction settlement and verification.
- Legal Obligations: Sharing necessary records with law enforcement or statutory tax agencies when strictly compelled by a valid legal subpoena or court order.
6. Data Security, Protection & Storage
We implement robust technical and managerial safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website enforces end-to-end HTTPS encryption (Transport Layer Security - TLS 1.3).
Customer order records are stored in access-controlled, enterprise-grade cloud databases with automated backups and restricted personnel credentials.
7. Cookies & Session Storage
Our website uses minimal, essential cookies and browser storage strictly required for platform operation. These enable shopping cart persistence across page reloads, guest checkout session recovery, and DDoS defense rate-limiting. We do not use third-party behavioral advertising cookies.
8. Your Rights & Choices
You have the right to request access to the personal data we hold about you, request rectification of any inaccurate information, or request deletion of non-statutory data. To exercise any of these rights, please write to our support team at brajdhenu11@gmail.com with your Order Reference.
9. Grievance Redressal Officer
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology (Intermediary Guidelines) Rules, 2021, the contact details of our designated Grievance Officer are:
- Name: Abhishek Kumar
- Designation: Grievance Officer & Proprietor
- Business Name: Abhishek Kumar C/O Army Enterprises
- Address: Sultanpur Kalan, Etawah, Uttar Pradesh, India - 206001
- Email: brajdhenu11@gmail.com
- Phone / WhatsApp: +91 9627389126
- Working Hours: Monday – Saturday, 9:00 AM – 7:00 PM IST
- Resolution Timeline: Grievances are acknowledged within 48 hours and resolved within 30 days of receipt.